Advancing Women in Technology

The current landscape for women tech entrepreneurs is disappointing


VC funding going towards women-led tech companies.


Venture capital funded companies are led by women.


Venture backed tech companies in 2013 had female CEOs, CFOs, or CTOs.

But women have demonstrated tremendous potential


Higher revenue generated by women-led companies than men.


Higher ROI generated by women-led private technology companies.


High net-worth women have earned their own fortunes.

The Equita experience is integrated and innovative


Tailor-made educational program and a network of target buyers for testing business model assumptions.


Pre-screened mentors, access to investors and to first customers. Equita entrepreneurs around the world will support each other on an online platform.


Foster a collaborative and creative workspace utilizing methodology from Stanford University’s Institute of Design. Specialized concierge services like childcare to create a family-friendly work environment that supports work-life balance.


Seed capital investments in qualified accelerator graduates.

Meet the team

Annamaria Konya-Tannon

Annamaria is a serial entrepreneur, and has been involved in technology enterprise creation and consulting for over 15 years. She is a Global Ambassador for Cleantech Open and an Entrepreneur-In-Residence at Stanford University, STVP. Since 2000, Annamaria has worked at and with Silicon Valley startups and organizations like IBM, The Wall Street Journal, and the United Nations, often as founder/co-founder and first employee status. She has served on boards of several companies and not for profit organizations: StorWatts, Ottomate, Tripos, and The Palo Alto Philharmonic Association. She mentors and judges startup competitions, including Cleantech Open, Astia, Startup Chile, and Hackathons. A native of Hungary, Annamaria received her BS from the University of Szeged and studied at Creighton University, her masters from Middlebury College Monterey Institute of International Studies, and she continued her postgraduate studies at Stanford University. She is an avid trail runner, yogi, foodie, sommelier, and loves traveling with her family.

Emma Coleman

Emma Coleman is a women’s rights and tech enthusiast hailing from Chicago. She is currently a student at Stanford University pursuing a degree in International Relations and Comparative Studies in Race and Ethnicity. Recently, that translated into her spending 5 months out of the country in both Spain and Australia.She frequently works in the activist communities both in Chicago and Stanford. She spends a great deal of time writing, and has been a slam poetry champion at several world renowned competitions, as well as a recipient of writing awards through various programs. She has been a featured speaker at several Stanford programs, including Stanford Connects, an Alumni Association production.   In her free time, she enjoys hiking, playing sports,  photography, eating ramen (the real kind, not the microwave version), and spending time with her two dogs.


Dianna is an international business and marketing professional with experience in the private and non-profit sectors both in Peru and in the USA.  She received her BS from the University of Richmond, and she continued her intercultural studies at Fuller Seminary.  She has served on the board of directors of GESA, a large Peruvian company including Toyota and Honda dealerships for 10 years.  In college, she co-led an international Group Investigating God with the Intervarsity Christian Fellowship and she currently mentors high school students in their college application process.Dianna is a passionate artist and loves playing the piano with her family’s ensemble. She is thankful to God for her husband and baby son, and loves enjoying the outdoors with them.

Tina Diao

Tina Diao is passionate about design thinking, communication, and data analytics. She is currently pursuing a master’s degree in Management Science & Engineering at Stanford University. Prior to that, she was an actuarial analyst in pension consulting and personal property & casualty insurance. She holds a bachelor’s degree in Statistics and Economics from UC Berkeley. Tina attended high school in Singapore and once won a national second-place in a Chinese crosstalk competition.

Languages spoken

Sports played

Countries traveled

Companies mentored

Designed to inspire

Equita’s first location is headquartered in San Francisco. Every Equita facility globally will serve as a creative work and learning space for women and girls. We are proud to partner and grow with Nextspace in our San Francisco location and beyond. Come visit us at: 1 Hallidie Plaza, 2nd floor, #67 San Francisco, CA 94102


Click here to apply to SBA InnovateHER Pitch Competition!

When: Tuesday, November 3, 2015 from 9:00 AM to 12:00 PM (EST)

Equita just won a US SBA Growth Accelerator Grant!

Check out the story from both perspectives: organizer and winner.

Our partners



Our commitment


Comprehensive ecosystem enabling female leadership and gender-balanced entrepreneurial teams to thrive.

Connect with us

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